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Frequently Asked Questions
1. What is The
International Cover Model Search? The International
Cover Model Search is the oldest and largest continuous
model search in the world. Now in our 22nd year (!) we
receive thousands of entries annually from around the
world. 2. What is
different about this search? Most searches are held to
recruit students for some sort of modeling school, talent
convention, etc. Introductory visits may be free - but what
comes next with them is often expensive and unnecessary.
ICMS is not affiliated
with any conventions, pageant systems or schools - and no
other search in the world has directors that have placed
models with over 100 major agencies, U.S., local and
worldwide. 3. Can male models
participate? Yes, we are always interested in hearing
from male models. 4. I have decided
to get into modeling. What do I do next? Someone once
said, "You don't decide you want to be in modeling,
'modeling' decides if it wants you to be in it." The best
way to find out is to be seen by someone that really knows
what they are doing. They will let you know if you have a
reasonable chance. 5. What percentage
of people that enter this search actually make it? A
much higher percentage than those that sit at home and do
nothing! Actually, your chances of "making it" are not all
that dependent on percentages.... You are either well suited
to be in this business or you're not. But, because we scout
for many different agencies (instead of just one) entering
the search does, of course, increase your chances
considerably. 6. Are you an
agency? No. we are very busy running the search full
time and we do not act as agents. We do, however, scout
models for over 100 legitimate agencies and we have been
doing so for over 20 years - so please do not confuse
who we are and what we do with the 'model scouts' you run
into every time you go to the mall! 7. What is a
legitimate agency? A legitimate agency derives 100% of
its income from booking jobs and taking a percentage. The
best agencies do not sell classes, portfolios, comp cards,
etc. Some so-called 'agencies' are only out to sell you
something - classes, portfolios, etc.. 8. What agencies do
you work with? Our directors have scouting contracts
with dozens of the largest and most reputable agencies in
the world. We can not 'name drop' here as that would flood
their switchboards with calls. We will, however, be happy to
show you the actual contracts. 9. How are scouts
compensated? Typically, an agency will pay 5% (out of
their pocket, not the model's). Our goal is to put people
with real agencies, not try to convince them to take
unnecessary classes, training, etc. 10. How do you know
if someone is a real scout? That is an excellent
question - as almost everyone seems to think they are a
model scout these days. 99% of them do not have scouting
agreements with any recognized agencies, however, and most
of them are actually recruiting for modeling
schools. 11. Do I need
pictures? What about, portfolios and comp cards?
Although there are many thousands of freelance models (that
find work on their own without an agency) generally
speaking; if you do not have a contract with a legitimate
agency, or at least some definite interest, you may want to
think twice about having a lot of pictures taken. A real
portfolio should include tear sheets and is built over a
long period of time. A few 'test shots' including a good
head shot are all you might need to get started. 12. Do I need to
attend a modeling school? No. Many modeling schools
teach useless information and outdated techniques, making it
harder for you to learn things the right way. They can also
be very expensive and time consuming. No one can teach you
how to be photogenic - and most of what you will need to
know to get started can be learned in a few hours. The rest
can be learned 'on the job.' 13. What about
modeling conventions? The problem with most model
tsalent conventions is that there are simply too many of
them for them all to be attended by real real scouts,
agents, etc.. You really need to ask yourself: "Who are all
these people with the name badges?" More often than not they
are just "friends of friends" and not real decision makers.
(Why pay several hundred to several thousand dollars for a
few seconds of "exposure" to people that are incapable of
even recognizing a potential model, let alone signing one?)
It may seem convenient to attend one that comes to your
town, but what is more important to you... convenience or
effectiveness? 14. What are the
requirements to be a model? High fashion agencies like
women to be a minimum of 5'7, sometimes even 5'8 or 5'9.
Petite models are generally 5'6 or under. Women will have an
easier time getting started when they are young. There are
exceptions to these rules, however (beauty, glamour,
commercial print and swim wear for example). Size 40 regular
and 6' tall is considered ideal for men. A pleasant and
cooperative attitude also goes a long way. 15. What about
acting and commercials? As you can see by watching
almost any movie or television show, actors can be virtually
any age and they come in all looks, shapes and sizes. In
this department; talent, dedication and showing up (on time)
are what counts. 16. Do I have to
move to Los Angeles, New York, etc.? No, not
necessarily. Some models only work two or three months out
of the year. Plus, there are many agencies in many different
parts of the country. (Most of the U.S. population is within
driving distance of at least one major or secondary
market.) 17. What about high
school or college? A modeling career might last only a
few years and it is always good to have other interests
and/or something to fall back on. We never advise anyone to
quit school. There are many ways to continue your education
and work at the same time.In fact, many get into modeling
specifically to earn money for college. (If Christy
Turlington, Brooke Shields and Jody Foster could find time
to graduate from college, so can you.) 18. What kind of
guarantee is there? No legitimate search, agency or
management company will guarantee or promise work. Too much
depends on you - your attitude, your personality and how
disciplined you are. There are simply no guarantees in this
business and, even if you end up signing with a major
agency, there is still no certainty that you will be a
success. The likelihood, of course, is much
greater. 19. What about
mailing my picture to agencies? There are at least a
thousand agencies in the United States alone (some good,
many not so good). At a cost of about a dollar per laser
copy, plus another dollar or so for postage and an envelope
- you are looking at a cost of about $2,000 for a one time
mailing. (Not very cost effective.) 20. What about
going to see them in person? That is always an option,
of course, but there are hundreds of agencies and only a
small handful of them are effective. If you could figure out
who they are, you could travel to a dozen different cities
and try to visit them all. This, of course, is also very
time consuming and expensive - and there are no guarantees
that anyone will see you when you get there.
More
about guarantees.... When you
ask for a "guarantee" they know they've got
you! Unscrupulous
promoters love it when you ask for a guarantee.
Why? Because when
you ask for a "guarantee" you are setting yourself up to be
taken advantage of and it saves them a lot of
work. In whose opinion?
In the opinion of the Better Business Bureau, the Federal
Trade Commission and consumer protection agencies in all 50
states: "Bogus
guarantees are the hallmark and the foundation of most
modeling scams. No legitimate company (booking agency,
management company, scouting company, whatever) should
promise employment or guarantee work to
anyone." According to hundreds
of well documented consumer protection reports - anyone
offering a guarantee, especially over the phone, is
making empty promises and one of two things will
happen: 1.) Whoever is making
the "guarantee" will soon be out of business
or operating under a different name,
or 2.) The "work"
they use to fulfill their "guarantee" will consist of
free fashion shows at the mall, free hair shows, passing out
samples (for little or no money) and/or "promotional
modeling" (soliciting others to patronize the same company
that made empty promises to you). How do they get
away with it? They get away with it because the wording
in these so-called "guarantees" is so vague and so
full of escape clauses, you've got to wonder how anyone
could take them seriously.... Example:
"This
Guarantee certifies that the model will be contacted for at
least one magazine shoot within one year.... If for any
reason said model is not given the opportunity for a
magazine photo shoot, he/she shall receive a refund for
their.... advertising space. This is a money back guarantee!
Once said model has been contacted and given the opportunity
for a magazine photo shoot, said contract shall be
fulfilled. Model is required to notify (company) of changes
of address or telephone numbers within 5 days. Failure to
notify (company) will render this contract void. This
Guarantee Contract is offered based on the model's original
stats and photographs. Any misrepresentation of the model's
true and current look shall render this contract null and
void...." Think about it....
Anyone that will take your money on a false pretense will
think nothing of throwing in a worthless
guarantee. There simply are no
guarantees. None of the top agencies will promise
employment and - even if you sign with the best agency in
the world - there is still no guarantee that you will be a
success. The likelihood is much
greater, of course, but... ethical agents, scouts,
managers, photographers, etc., will not make verbal or
written promises or guarantees - and every real agency
or management contract you will ever see will have at least
one paragraph covering this subject at the very
top. The wording in the
following paragraph is typical of a real agency or
management contract: "MANAGEMENT
shall act on behalf of MODEL/TALENT and/or provide
MODEL/TALENT with advice and counsel with
regard to all aspects of the modeling, film and/or
television industry. At no time, however, shall this
agreement be construed in such a way that deems MANAGEMENT
to be an employment agent, theatrical agent or talent agent.
And, further, MANAGEMENT has not offered, promised or
agreed to and is not expected to obtain, seek or procure
employment or bookings for MODEL/TALENT." (Emphasis
added.) When you first learn
that bogus companies promise employment and legit
companies do not it may sound confusing at first - maybe
even backwards. But that is the way it is, so don't let
anyone take advantage of your confusion! The more you know
about the business, the less likely it is that you will be
taken advantage of. Familarize yourself with what is
considered 'fair practice' in the industry and what is not.
A great place to start? modelsadvocate.com
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